L'Officiel: Peter Marino Is the Artist's Architect for a Reason

Peter Marino, the mastermind behind Chanel's storefronts in Paris and New York, explains how he evoked Coco Chanel while designing. He considers her in all aspects of the process, when he chooses an artist to feature he states, "I'd like to imagine that, if she were alive today, she'd go pick these people. And that's how we do it." Marino also watched as the late Karl Lagerfeld pushed the boundaries with the brand and mimicked that in the stores. Step into the mind of Peter Marino while also stepping into two of the most iconic high fashion stores. 

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